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in News 05.01.2016 11:03
von weida | 115 Beiträge | 10500 Punkte

In spite of it all, the brand ugg clearance sale has done quite well lately for Deckers. In July, it announced a 22.8 percent spike in Ugg sales to $123.3 million for the quarter, up from $100.4 million the same period the year before.Sam Poser, an analyst at Sterne Agee, wrote in a note to clients that Deckers, which also owns brands Teva and Sanuk, is benefitting from a trend toward comfort, as clothes like stretchy leggings and yoga pants become increasingly popular."Products across brands and categories are gaining momentum," including Ugg, wrote Poser. "Deckers is set up well for the future."

"There are things that the fashion industry gods cannot control," said Karen. "And people don't know that. They think the fashion industry controls everything. But it's a democracy, the power is with the consumer. The Ugg boot is like democracy."

"They have become the winter flip-flop," ugg boots clearance usa said stylist and fashion consultant Kate Schelter, who has worked with brands like Victoria's Secret and TOMS. "A banal essential that people cling to out of comfort and freezing temperatures."Once an obscure surfer favorite in Australia, Ugg boots -- Deckers shuns the term "Uggs" -- exploded in popularity in the early 2000s thanks to the feverish embrace of America's teenage girls. Teens could be seen shuffling around shopping malls outfitted in a puzzling combination of toasty footwear and short skirts.

"With temperatures turning cold in recent weeks, sell-through of weather boots and classics have gained pace across the majority of our markets," Deckers chief executive Angel Martinez said on a conference call with analysts on Thursday.Ugg's upcoming product lines are "as compelling as we have ever seen for the company," Sam Poser, an analyst at Sterne Agee, wrote in a note to clients on Friday. He added that Ugg's reaping the benefits of favorable fashion trends, as shoppers search the aisles for comfy clothes like stretchy leggings and oversized sweaters.However Ugg's holidays turn out, "Ugg Season" will remain. The annual donning of the Uggs has even mad ugg outlet e its way into memes, like "Girls be like."

In the early 2000s, the Ugg rush spawned a torrent of copycat brands as well as a massive black market for counterfeit boots bearing the trademark. Still, UGG Australia, which began in California in 1978 as Ugg Imports, has managed to dominate the market and become a billion-dollar brand for its parent company, Deckers.

"There are things that the fashion industry gods cannot control," said Karen. "And people don't know that. They think the fashion industry controls everything. But it's a democracy, the powe Ugg Boots Outlet r is with the consumer. The Ugg boot is like democracy."

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