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Of course, branching away from www.cheapmaxfree.co.uk a core product isn't always a winning strategy. Another big shoe brand, Crocs, tried a similar move in 2009, but took things too far, the company admitted in July. By putting its name on so many different styles of shoes, Crocs strayed too far away from its heritage, bewildering customers by selling plastic, hole-punched clogs alongside fancy high heels.
As with many fledgling products, Brian's sheepskin boots were initially met with skepticism. His task became proving, to the American consumer, the intrinsic value of this Australian staple in footwear. It was somewhat baffling to Brian, and other Australians, why Americans couldn't seem to appreciate the amazing aspects of sheepskin boots. Instead of expecting consumers and retailers to take his word for it, Brian introduced a sales technique that converted the most cynical customers. It involved stripping down and getting a little more personal with the boots, but Brian was able to talk people right out of their socks and into those boots.
When I lived www.cheapmaxfree.co.uk in New York City, it was so cold that I had a wealth of winter weather shoes, each warmer than the next. I had L.L. Bean boots, specifically deemed for freshly fallen snow, No. 6 shearling-lined clog boots for hard-packed snow that caked the city's sidewalks and a bunch of other boots for everyday occasions, like my Adrienne Vittadini riding boots and my mid-calf grey Frey booties.
Gisele Bundchen in Ugg boots on Dec. 30, 2013, in Boston. (Dave Kotinsky/Getty Images)
Back in 2002, Los Angeles-based fashion consultant Hoda Mallone remembers watching a young woman flailing around in the middle of a dance floor wearing a tank top and teeny denim miniskirt, with a pair of tan Ugg boots on her feet. "I couldn't understand," said Mallone. "Why? Are you hot and cold at the same time?"Mallone hasn't seen anyone try that look recently -- evidence that the "context" around the boots has transformed completely, she said. "I haven't seen Uggs with a miniskirt or cutoff denim shorts in a while. If you're going to wear them, make sure they make sense," she added.
One of Brian's most effective tools in building his brand was his shear likability. He became a fixture in the surf shops along California's coastline. Brian was known for his interpersonal sales techniques. He believed in making every effort to have consistent face-to-face interactions with the retailers who sold his product. For more than http://www.cheapmaxfree.co.uk/new-balance-410-c-59/,New Balance 410 cheap sale a decade, Brian made his trips to each specialty shop that shelved the UGG brand. He became known as "the UGG guy" and to this day he wears that title with pride. It was amazing, but not surprising, to hear how willing Brian was, at every turn, to be in the sales trenches throughout the development of his business. There was never a time that Brian felt he was too important for the mundane day-to-day tasks. He was a hands-on father and a hands-on businessman. Brian rolled up his sleeves Nike Air Max 2015 UK sale and got to work regardless of the annual sales numbers.
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