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Nike Air Max 90 Men Cheap sale

in News 03.06.2016 10:44
von jim123 | 53 Beiträge | 4770 Punkte

Bowerman was the coach for the track Nike Air Max 2014 Women Cheap sale team of the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Spurred with this burning desire, the birth of one of the world's most influential and strongest brand began to take shape. It took a while for the name 'Nike' to sink in minds and hearts of shoe fans and sports enthusiasts as well as to establish the great name they have today.

All the above show a competent marketing management which can help Nike Keep their top market leaders and keep their competitive advantages.

By the late '70s, Blue Ribbon Sports officially became Nike and went from $10 million to $270 million in sales, and all from the back of a car. Many people complained about how Nikes were not made in the United States in the beginning of the 80s. The term 'Sweatshop' came about this time when people were mad of the way Nike shoes were made in Vietnam, China, and Indonesia where the people were paid in low wages and were subjected to very poor working conditions. This Nike Air Max 2015 Outlet was a major public relations issue that led to the boycotting of Nike products worldwide, particularly in the US. Though that, this didn't stop people from purchasing Nike products and Nike continued to grow.

One difficulty most likely to be faced by Adidas is in its marketing, compared to its competitor Nike, Nike spends more money on advertising and promoting their products reputation, Nike spend about $1.13 billion as of 1998 involving celebrities like Tiger Woods, Micheal Jordan, Carl Lewis etc. while paying these celebrities large amount of money (Bedar, 2002), as of 2010, Nike spent about $800 million on Nontraditional advertising by using other medium of advertising their products other than TV and has reduce TV and Print advertising by 40%, and in 2006, Nike introduced the Nike + Platform which is a multi-channel, multi-sensory integration between apple and Nike technologies that allows persons to track performance (Fluffylinks, 2012) in essence, Adidas will have a hard time trying to compete with Nike in terms of advertising and promotion, considering Nike's utilization of low labor cost of production, Nike can afford to spend so much money in creating awareness for their products and gaining consumers loyalty by utilizing celebrities. Adidas will have to invest more money on advertising and create innovative means of advertising their product, having consumers in mind and following the trends of technologies, for example, Adidas can collaborate with IT companies such as Samsung to create innovative means of advertising their products.

Nike use vertical integration price strategy in which they take ownership of the participants at channel level that differ and they also engage in various channel level operations both to control costs and thus influence the pricing function (Goldman S, 2000, pp154).

Nike targets on the consumers who care more abou Nike Air Max 2015 Men Online Shopping t the utility and quality of the products rather than the price. In this way, the price is not affect too much (Frank, 2004, pp173). This has make Nike to set relatively higher price than its competitors. This strategy focuses on the consumers who like Nike and pushes the products value to a higher level. The customers who consider a product to be high quality are likely to pay the high price more often and consistently. Once the consumers develop the product intimacy, they come to associate their person with th Nike Air Max 2015 Women Cheap sale e products and will pay whatever price quoted on the products.

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