cribe a business that is valued over $1 billion a

in News 04.05.2018 05:39
von yaya2017 | 1.270 Beiträge | 114300 Punkte

Kanye West has been on a Twitter rampage this week coming out in support of Trump and making announcements about the success of his footwear and apparel brand Yeezy.Analysts say that the statements he made about the growth of his brand may be overblown.Despite this, Yeezy is now considered to be one of the most influential sneaker brands.Kanye West has been on a Trump-style Twitter rampage this week coming out in support of the Adidas NMD Womens President, posting photos of himself in a "Make America Great Again" baseball cap, and Adidas ZX 850 Mujer waxing lyrical about his footwear and apparel brand Yeezy.The Yeezy brand, which sells apparel and sneakers created in collaboration with Adidas, is facing a backlash online with customers threatening to burn or sell their Yeezy sneakers and celebrities including Rihanna and Drake reportedly have stopped following West on Twitter.West's announcements about his brand's success have also gained attention after he claimed it is on track to "hit a billion dollars" this year and will be hiring 160 people."It is the 2nd fastest growing company in history," West wrote. "It is a unicorn on its way to becoming a decacorn," he said, using Silicon Valley buzz words which describe a business that is valued over $1 billion and over $10 billion.West followed Nike Air Pegasus 89 Donne his announcement with a series of tweets, claiming that he is "currently the single www.aubergedupionnier.fr highest paid person in footwear" and makes more money on shoes than Michael Jordan.

He then posted: "There's been a lot of fake news so I just wanted to give you the facts. Yeezy will become the biggest apparel company in human history."As the company does not release sales data and it is not split out by Adidas, it's almost impossible to determine whether his statements are correct. Adidas would not provide any financial specifics related to Yeezy to Business Insider.GQ's Cam Wolf spoke to Cowen retail analyst John Kernan, who covers Adidas, to find out whether any of West's claims hold true."I find it hard to believe it's generating over a billion in sales," Kernan told GQ.Wolf explained that Yeezy would need to pull in $3 billion in sales Nike Air Max 97 Femme annually to reach this number, which works out as almost 8% of Adidas' entire global Nike Air Max 2017 Mujer business.According to Kernan, it's also unlikely that West is making more than Michael Jordan has with Nike."I'm not sure what the economics are for [Jordan] at Nike, and I don't know what Kanye's economics are but it's hard for me to believe it's anywhere near what Nike's on the hook for with Jordan," he told GQ.These potentially exaggerated claims shouldn't diminish the success of the brand, however. This week, it was ranked in ninth place in a list of the "hottest brands" created by the Business of Fashion and fashion search platform Lyst."Streetwear insiders believe the brand could enter the Top 3 Hottest Brands before the year is out," the index noted.

"Sneakers Nike Air Max 1 remain the most searched for Yeezy item worldwide. This quarter the Yeezy Blush Nike Air Vapormax Femme 500 and the Yeezy Boost 700 were the most wanted styles" during the first quarter of 2018, Nike Air Max Classic BW Donne Katy Lubin, a communications director at Lyst, told Business Insider.West has also been credited with paving the way for some major trends in the sneaker industry. GQ deemed its Boost 350 shoes, which were first released in 2015, as the most influential sneakers of 2016 and claimed that smaller labels such as Allbirds seemed to take influence from them.West has also been at the forefront of the ugly fashion trend, along with Balenciaga and Louis Vuitton. He's outsmarted industry leaders such as Adidas who have been slow to jump on this movement, announcing the launch of its new "dad shoe" this week. This is expected to hit stores in June 2017. ?One of West's biggest strengths is his method of rolling out products in limited numbers. These Nike Free 5.0 Femme build hype and sell out quickly. One hour after the Boost 350 sneakers went on sale for $200, for example, they were sold out in stores and online.Established brands typically won’t play in this space, but for start-ups, engaging with specialists is a cheap way to put eyeballs on product as an attempt to build hype.

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