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Sergio Lozano’s Nike Air Max 95 design is legendary enough to spawn its own myths. It’s a shoe that means different things to multiple subcultures. To some, it’s an object of desire and to others, it’s something to deride. It's been resold, stolen, rocked at multiple crime scenes, collaborated on, collected and discontinued, then resurrected.
Some people might have run Adidas Superstar Femme in a pair at some point too. At 20 years old, the shoe is getting another celebration, so it seemed like a good excuse to run through 20 things you might not know about the Air Max 95.
Given its crazed status in Japan, it’s little surprise that the Air Max 95 invaded popular culture with a vengeance. Even cool guy characters in Nike Air Max 95 Femme teen-oriented manga wore a pair—not too much of a surprise given the volume of sport related titles (Slam Dunk anyone) and the footwear-centric attention to detail from many artists. In the west, your leading character might have some skippies on to avoid a lawsuit, but these guys laced theirs in style.
We’ve had plenty of opportunities to get a pair of the palette that defined this shoe, even if some proved to be region-specific. Excluding remixes and the mita "Black Tongue" sample, the famous neon AM95 makeup has been released at least 10 times over the last 20 years.
After its original 1995 appearance, it reappeared in 1997, 1998, 1999, 2003, 2006, 2008, 2010, 2012, and 2015. In that time, the PSI Adidas Superstar Femme Noir detail vanished (then reappeared this year) and the air unit has become significantly smaller post-2003. In fact on the 2015 editions, Adidas Superstar Mujer the 5 PSI part of the bubble at the heel is barely visible from the side.
The Game’s threat to, "kill you if you try me for my Air Max 95s" on Hate It or Love It is well-known, but known connoisseur Mighty Mi christening a reworking of Eastern Conference All Stars the Air Max 95 remix Adidas NMD Damen pre-dates it by a few years. Fan favorites Gucci Mane and Curren$y have name checked them too. Fabolous proclaimed that he has a Murciélago in matching green.
Oh, and just in case you didn’t realize that Game loves them, he mentioned them again on Dead and Red Nation. Big Pun wore a pair back in the day that supported his heavy frame, as did Ghostface, Raekwon, Fredro Starr, Lil Kim in her early Nike Air Zoom Pegasus 34 Dame Junior M.A.F.I.A. days, Eminem, Heather B, and Warren G. Despite those hip-hop endorsements, the biggest influencer for the shoe in terms of sales was Adidas Stan Smith Damen still probably Sporty Spice who had a whole generation hunting for bubbles.
The Nike archive houses a pair of the underrated Air Max2, the shoe that debuted the dual chamber Nike Air used on the 95, with visible forefoot air. While the AM95 debuted that technology, this one remains a Nike Air Vapormax Damen mystery—was that innovation originally set to drop in 1994, or was it just a test prototype for the next installment? Only Nike knows.
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