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Adidas Stan Smith Donna

in News 19.10.2018 06:50
von sooo | 2.648 Beiträge | 238320 Punkte

The numbers are tiny for a company that makes some 300m pairs of sports shoes each year. Yet Adidas is convinced the Speedfactory will help it to transform the way trainers are created. The techniques Nike Air Max 95 Femme it picks up from the project can then be rolled out to other new factories as well as to existing ones, including in Asia—where demand for sports and casual wear is rising along with consumer wealth.

Currently, trainers are made mostly by hand in giant factories, often in Asian countries, with people assembling components or shaping, bonding and sewing materials. Rising prosperity in the region means the cost of manual work outsourced to the region is rising. Labour shortages loom. Certain jobs require craft skills which are becoming rarer; many people now have the wherewithal to avoid tasks that can Nike Air Max 95 Mujer be dirty or monotonous.

Adidas’s motivation for its Speedfactories, however, goes well beyond labour cost. People Nike Air Max 270 Femme want fashionable shoes immediately, but the supply chain struggles to keep up. “The way our business operates is probably Nike Air Max 270 Donna the opposite of what consumers desire,” says Gerd Manz, the company’s head of technology innovation.

From the first sketch of a completely new pair of trainers to making and testing prototypes, ordering materials, sending samples back and forth, retooling a factory, working up production and eventually shipping the finished goods to the shops can take the industry as long as 18 months. Yet some three-quarters of new trainers are now on sale for less than a year. An order to replenish an existing, in-demand design—the latest edition of the NMD R1, say, a popular trainer in 2015-16—can take two or three Nike Air Max 270 Mujer months to reach the shelves, unless the shoes travel not in a shipping container but at huge cost in the hold of an Nike Air Vapormax Damen aircraft.

Adidas claims its new production system is extremely fast and highly flexible. The details are being kept secret Adidas Stan Smith Donna for now. What is known, however, is that instead of ordering components that will be assembled into a new pair of trainers, the Speedfactory will instead make most of the parts itself from raw materials, such as plastics, fibres and other basic substances.

In such a competitive and trend-driven market, one thing is certain: Adidas’s arch-rival Nike will not just sit on the touchline. The American company faces similar cost increases in Asia and is equally keen to shorten the time it takes to get new products to market.

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